Mobile Phone Audio Guide

How MobiTour Phone Guide Works

Label the Exhibits
Labels allow navigation through the guide By putting a short reference number next to each exhibit, you can allow your visitors to navigate immediately to the relevant section in the audio guide.

You may define a tour, but reference numbers allow visitors to deviate from it, or get their bearings if lost.
Promote the Service
Charge for the mobile phone guide via sms or credit card Visitors can pay for the service charged to their mobile phone bill (SMS billing) or by credit card. You just need to decide how much to charge - MobiTour accepts payments between 50p and £15.

Typically, you may decide to charge £3.00 for a day's unlimited usage, so your instructions would look like:
Audio Guide to the Exhibition on your Mobile
The Visitor Experience
Visitors receive a sms which charges their mobile bill Visitors choosing to pay by SMS will receive a text message that charges their mobile phone for the service, together with a number to call for access.

Those preferring credit card payment enter their credit card details during a phone call to an advertised number which debits the card in real time.

Vouchers can also be pre-purchased from the venue or online and redeemed by calling the advertised number and entering a PIN code.

The vouchers can be pre-purchased or paid for on redemption by secure on-line credit card, premium SMS to mobile, or premium voice to a landline.

Payment will give the visitor access to the service an unlimited number of times up to a 2 day period. The exact format of the guide can be tailored to your needs and include features such as:

TOUR: Visitors will be guided by the audio tour as to where to go and what to look at. Pauses and 'press 1 to continue when you get there' can be programmed into the tour.
PAUSE: A visitor can hang up during a tour for a break and resume simply by dialling back in. The system remembers where they were and continues.
AD HOC: Visitors can enter the code next to an exhibit for the relevant audio description.
BROWSE: Visitors can combine the option to be guided through a tour with the facility to browse by entering an exhibit's reference code, providing the ultimate in tour flexibility.
HELP: The visitor can press the star key on their phone for help on topics such as navigating the tour, skipping back and forth through items or information messages.
While the visitor is connected to the system, there is potential for a national rate or mobile rate call cost, however mobile bundles and free minutes at evening and weekend mean that this in most cases is free and does not result in consumer objection.

Business Intelligence

Visitor Feedback
Visitors feedback can be used to improve the audio guide You can provide the visitor the option to phone a specified number and complete a survey of up to 10 questions at the end of their visit, plus record a feedback message if they wish - what they enjoyed most, what could be improved.

Visitor's messages can be emailed to an administrator or are available on the web site.
Visitor Patterns
Secure online reports provide useful visitor data As your visitors are traveling around, MobiTour is collecting data on where they went, what they spent longest looking at and what they skipped.

This data is available to you in a secure on line report that will enable you to tailor your offering to public expectations and provide feedback to sponsors.
Customer Database
Build an opt-in customer database You can allow your visitors to automatically opt-in to receive additional information. A mobile customer database is a valuable asset and mobile marketing through SMS is one of the most cost effective ways of bringing back repeat visitors.

MobiTour allows you to send promotional messages to your customer base automatically or on-demand.

Content Management

Tour content can be administered via a web based management interface.

Web based content management
Set up the Tour Upload, edit, delete audio content
Choice of three languages Upload, edit, delete SMS/MMS content
Choice of tariff Add ad hoc content/information
Choice of Tour Training/Support

Peace of Mind

MobiTour is a telephony product of X-on, a well established company in the development and sales of voice telecommunication products. X-on has interconnects with the UK Telephone Networks and the Internet at triple resilient data centres in London's Docklands, Wandsworth and Framlingham, Suffolk.

The client base ranges from small enterprises to the FTSE 100 quoted and public sector organizations. X-on recognizes that quality of customer service is a key concern to organizations wishing to outsource and prides itself in a client base that will attest to a personal and responsive approach.